Mercedes-Benz DrivingAcademy is unlike that dingy place where you and I learned to drive. Their intensive courses are taught in a state-of-the-art facility by expert instructors. The kids then do their on-road training in new Mercedes-Benz vehicles. It’s a completely new concept in this field and Tough Guppy worked to change public perception of what a driving school experience could be. We did a complete marketing package – including an Adwords campaign, a graphical redesign of their site, writing, social media management, and consulting.